Circulation Figures

Circulation figures are the distribution of newspapers of newspapers, magazines, etc. It's the "number of copies of an issue of such a publication that are distributed."

Example of Newspaper Circulation Figures:

Title	2016	2015	2014	2013	2012	2011	2010
The Sun	1787096 !1,787,096	1978702 !1,978,702	2213659 !2,213,659	2409811 !2,409,811	2582301 !2,582,301	3001822 !3,001,822	3006565 !3,006,565
Daily Mail	1589471 !1,589,471	1688727 !1,688,727	1780565 !1,780,565	1863151 !1,863,151	1945496 !1,945,496	2136568 !2,136,568	2120347 !2,120,347
Metro	1348033 !1,348,033	0   N/A	1362893 !1,362,893	0 !   N/A	0 !   N/A	0 !N/A	0 !N/A
Evening Standard	0898407 !898,407	0877532 !877,532	0805309 !805,309	0695645 !695,645	0699368 !699,368	0704008 !704,008	0601960 !601,960
Daily Mirror	0809147 !809,147	0922235 !922,235	0992256 !992,256	1058488 !1,058,488	1102810 !1,102,810	1194097 !1,194,097	1218425 !1,218,425
Daily Telegraph	0472033 !472,033	0494675 !494,675	0544546 !544,546	0555817 !555,817	0578774 !578,774	0651184 !651,184	0691128 !691,128
Daily Star	0470369 !470,369	0425246 !425,246	0489067 !489,067	0535957 !535,957	0617082 !617,082	0734311 !734,311	0779376 !779,376
Daily Express	0408700 !408,700	0457914 !457,914	0500473 !500,473	0529648 !529,648	0577543 !577,543	0639875 !639,875	0674640 !674,640
The Times	0404155 !404,155	0396621 !396,621	0384304 !384,304	0399339 !399,339	0397549 !397,549	0457250 !457,250	0508250 !508,250
i	0271859 !271,859	0280351 !280,351	0298266 !298,266	0293946 !293,946	0264432 !264,432	0133472 !133,472	0 !N/A
Financial Times	0198237 !198,237	0219444 !219,444	0234193 !234,193	0275375 !275,375	0316493 !316,493	0383067 !383,067	0390315 !390,315
Daily Record	0176892 !176,892	0203725 !203,725	0227639 !227,639	0251535 !251,535	0291825 !291,825	0306872 !306,872	0323831 !323,831
The Guardian	0164163 !164,163	0185429 !185,429	0207958 !207,958	0204440 !204,440	0215988 !215,988	0279308 !279,308	0302285 !302,285
City A.M.	0097259 !97,259	0 !?	0 !?	0 !?	0 !?	0 !?
The Independent	0055193 !55,193	0061338 !61,338	0066576 !66,576	0076802 !76,802	0105160 !105,160	0185035 !185,035	0185815 !185,815
The New Day	0040000 !40,000[23]	0 !N/A	0 !N/A	0 !N/A	0 !N/A	0 !N/A	0 !N/A

Circulation figures in newspapers refer to the overall number of copies in which it distributes on a normal day. One of the numerous principal factors which are utilized to set the advertising rates. Circulations aren’t generally the same as copies sold, typically referred as paid circulation, based on whether newspapers are distributed without cost to readers.

The reason for conducting Readership Circulation Figures is because organisation who give information’s to newspaper articles are trying to get the news to the public and this generally would cause competition between different newspapers. They try to up the number of copies of an issue of such a publication distributed.  

This research is efficient and relevant as it indicates and reviews of production and advertisements. Circulation figures is an effective way to comprehend how popular the product is, and this would be helpful as it would guide me the way to spend my money efficiently on my project.

REFERENCE:

• Newspaper Circulation". En.wikipedia.org. N.p.,(ud).Web.4 Nov. 2015.