Unit 3 Research Techniques For The Creative Media Industries

Wednesday, 4 November 2015

Programme Ratings

Posted by Varshini Yogaeswaran at 14:04

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SCENARIO

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SCENARIO

CREATIVE MEDIA PRODUCTION

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Sundance

QUANTITATIVE RESEARCH

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Quantitative Research (Short Film)
Programme Ratings
Circulation Figures
Hits On A Website
Box Office Figures
Sales of CDs and DVDs
Short Film Analysis Survey
Survey Analysis Chart
The Advantage and Disadvantage of Quantitative Research

QUALITATIVE RESEARCH

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Analysis of Hotel Chevalier
Game Reviews
Fanzine
Attitude To Media Products
Responses To Advertising Campaigns
Responses To News Coverage
Discussion
The Advantages and Disadvantages of Qualitative Research

Methods and Sources of Research: Secondary Research

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Nature and Purposes of Secondary Research
Secondary Research (With Graphics)
Secondary Research: The Importance of Research in Short Films

Methods and Sources of Research: Primary Research

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Primary Research
The Nature and Purposes of Primary Research
Self-Generated Research

Purposes of Research

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Audience Research
Market Research
Production Research- Outcome and Income
Production Research- Advertising
Production Research- Content
Production Research- Locations
Production Research- Technological Resources
Production Research- Financial/Costs
Production Research- Personnel
Production Research- Viability

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Varshini Yogaeswaran

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